We are market researcher, Go-To-Market strategist and business incubator specialist for Indonesian market. We develop product ideas and marketing strategies through our understanding of market, competition, people and culture.

market research company Indonesia

Central Insight is a boutique market research and business incubation firm with a team of experienced B2B and B2C researchers, analysts and senior consultants formerly with leading consulting firms, Fortune 1000 corporations and Asian Conglomerates. Our team has in depth expertise across industry verticals in Indonesia. We empower our team to work side by side with our client to understand better their market battlefields, and to provide immediate assistance for their business execution and implementation program across Indonesia territory. This hands-on approach opens up a new perspectives on market and foster implementation program in building stronger footprints and being a game changer in the industry.

market research agencies Indonesia

Our Team

We are builders, makers, and entrepreneurs; equal parts strategists and storytellers, marketers and economists; designers, technologists, and data scientists. We share global expertise and a passion for supporting a development economy in Indonesia.


Partner & Director

Widayanti is Partner and Director of Central Insight, she holds an MBA from Institut Pengembangan Management Indonesia. Prior to joining Central Insight, she worked in business consulting division of market research firm where she involved in several projects with various leading companies across Indonesia. 


International Liaison Director

James is Partner and Head of Liaison Director at Central Insight. He has an extensive 5 years experience in managing client relationships and business development. James has served corporate and commercial clients in broad range of industries, and has served business advisory to support market entry implementation plan of fortune 500 companies in Indonesia. James holds bachelor degree in Marketing from Manchester University, UK


Partner & Business Development Manager

Nicole is Partner and Director of Business Development. Prior to Central Insight, she has spent over 6 years in facilitating companies in expanding their business footprint overseas. Nicole expertise in technology, retail, consumer insight, construction, and pharmaceuticals. She graduated Bachelor’s Degree in economics from University of Tokyo and Master’s Degree in Strategy Management HEC Paris.


Director of Research

Alexander serves as Director of Research at Central Insight. He has made significant contributions in developing consumer research design, approaches. He has been exposed into several consumer research across various indstry sectors. Alexander holds Psychology degree from Gadjah Mada University Indonesia, he started his stint as researcher in one of leading market research company in the world. He built experience in agrochemical sector for more than 10 years as customer and market insight manager.


Director of Business Development

Ruwadi serves as Director of Business Development and our industry expert advisor, he graduated from Nanyang Technological University, Singapore and has 10+ years of professional experiences in various industry. He started his career as a researcher in Singapore and France, and has since built his professional experiences in the manufacturing, mining, oil & gas, energy industries, as well as public-private partnership.


Legal Counsel

Dinda serves as Legal Counsel at Central Insight. She serves legal entity establishment, import export licence, employment pass and any corporate legal administration matters. With Dinda’s more than 15 years experiences in the reputable law firm and as in-house legal counsel of reputable listed company in Indonesia, Dinda will bring a value added into your legal matters in entering Indonesia market. Dinda has won legal cases in the courts and maintains networks in Indonesia’s legal system.


Indonesia B2B and B2C Market Research. We deliver a lot more than just data.


Indonesia B2B and B2C Market Research. We deliver a lot more than just data.


We provide Indonesia market research to vehicle manufacturers, automotive suppliers, aftermarket suppliers, investment firms and automotive retail organizations.

Trucks, buses and commercial vehicles
Automotive Parts and aftermarket
Public transport


Agricultural market research in Indonesia is challenging for most Fortune 500 companies. Climate, agronomy, geography, varying socio-economic situations and cultures, means there is no one-size-fits-all solution in Indonesia.

Crop seeds
Planting Equipment
Crop protection

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We have extensive construction material market experience across Indonesia covering all types of materials. Our work covers the residential, commercial, and industrial segments.

Building Technologies and Services
Construction Materials
Green Buildings
Construction Equipment


Local enterprise attitudes towards spending, saving and risk differs from one market to another. Our consultants provide in-depth perspectives into Indonesian markets for profitable growth.

Corporate Finance
SME Banking
Corporate Credit cards
SME insurance


We work on Indonesia B2B/B2C healthcare market research and create value by providing actionable recommendations in line with the realities of the Indonesian healthcare markets. Our access to hospitals in Indonesia for in-depth market research, is close to none.

Medical Supplies and Consumables
Medical Devices & Equipment
Dental Supplies
Hospitals & Clinics


Indonesia’s manufacturing industry shows different stages in terms of its development, from emerging to highly advanced. Tap into our Indonesia industrial B2B/B2C market research and intelligence to make profitable business decisions in complex and hard to understand sectors.

Machinery & tools
Raw materials
Heavy industry


We provide in-depth B2B/B2C market research of the Indonesia logistics market. Clients come to us for competitive intelligence and for supply chain insights in the region.

Supply Chain Management
Aftermarket Logistics
Business Logistics
Production Logistics
Third Party Logistics
Warehouse management system
Shipping lines


Energy is critical to the growth of emerging Indonesian markets. Trailblazing market research for Indonesia green technology is our passion.

Oil & Gas
Renewable Energies: Wind, Solar, Hydro


Our technology team is comprised of Gen Y 100% geeks who work and live with all the tools of our digital age. We provide in-depth analysis and tailored B2B/B2C Indonesia technology market research to address your enterprise clients business concerns.

Mobile Communications & IT
Digital Media Asia

Talk To Us

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Feel free to get in touch with us. We are always open to discussing new projects or opportunities to be part of your vision.